Most agencies sell you a piece — a website, a few ads, an SEO report — and leave you to guess whether any of it is actually working together. GroundWork runs Google Business Profile management, social media, website design, online ads, and local SEO as one connected system, built to work together and priced to fit where you’re starting.
Build trust. Get more reviews. Stand out on Google. We manage the flow of authentic customer feedback, respond to every review, and make sure a steady, policy-compliant stream of recent reviews, not a stall, is what a prospect sees when they check you out before calling.
The front door for most local searches. We optimize and actively manage the profile, categories, services, hours, photos, video, and posts, then layer on the on-page structure, schema, and citations that make you easier to find in the markets you actually serve. The target: within roughly a 30-minute radius of your home base, you become the known, found, and optimized result.
A site that doesn’t convert is an expensive business card. Every build starts from one question: what does someone need to see in the first five seconds to call, request a quote, or take the next step? Fast, mobile-friendly, and built around that answer, not a template. Curious what that actually looks like? See real examples on our Our Work page →
Ad spend nobody’s watching is just a subscription. Google and Meta campaigns built around high-intent demand, watched every week, protected from wasted spending, and tied to call and lead tracking so you can see what’s actually working, not just what’s spending. Once your Google profile is ranking at the top and your website is optimized, then we move onto ads, not before, so your ad spend is landing on a foundation that's actually ready to convert it.
One connected view of your profile, reviews, rankings, leads, and next actions.
Search changed more in the past year than in the ten before it.
Google’s AI Mode has crossed a billion monthly users, and Google is now rolling out AI agents that can call a business directly on a customer’s behalf. A profile with the wrong hours, a missing category, or a thin service list doesn’t just rank lower anymore. It may not get found, or booked, by the AI doing the looking. Everything we manage, your Google profile, your website content, your local SEO, is built for that world, not just the old one.
Custom packages built around what your business actually needs. No contracts. Cancel anytime. No setup fees.
Twenty minutes. No slide deck, no sales pitch, just a straight look at what’s working and what isn’t.
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Social Media Management
Stay active everywhere your customers are looking without having to create content yourself. Send us photos and video from your jobs, team, and day-to-day work, and we turn it into polished, SEO-focused content built around the services and areas you want to grow, then create, optimize, and post it across your social profiles so your business stays active, builds trust, and gives Google more signals about what you do and where you do it.